EDM star Deadmau5 has teamed up with digital artist Michah Dowbak – aka Mad Dog Jones – to release two NFT art collections today on the Nifty Gateway, owned by Winklevoss.
– Goat lord (@ deadmau5) January 12, 2021
The artworks have already raised $ 338,000 and the final auction has yet to be completed. Block Heater, a single edition NFT, is currently bidding for $ 20,000 with approximately 19 hours remaining.
The NFTs are a combination of music from acclaimed multi-Grammy nominee Deadmau5 and artwork from Dowbak, whose previous NFT collection in collaboration with DJ 3Lau sold out in seconds.
Dowbak regularly collaborates with high profile clients and creates artwork for Run The Jewels, Jabbawockeez, Conor McGregor, Maroon 5 and Chromeo.
This isn’t Deadmau5’s first NFT rodeo either. In December 2020 he has released a 30 second audio reactive artwork that sold for $ 49,277. In the same month, there were 6,000 NFT packs containing content from recent shows and video clips mention on the Wax Exchange with a value of only $ 100,000. The artist appears determined to help spread the word about NFT technology to his mass of fans, including 3.5 million followers on Twitter, 2.5 million on Instagram, and 1.7 million on YouTube.
This week also saw Nifty Gateway Welcome Rick and Morty co-creator Justin Roiland who will be auctioning off his NFT collection on January 19. The NFT platform has staged some high-value sales with one collection inspired by technology, nature and Star Wars that sold for $ 3.5 million last December.
Tomorrow Nifty releases a collection from Hipworth in collaboration with British DJ Carl Cox.