International party brand Space Yacht is Preparing to drop its second collection of intangible token artwork on the Nifty Gateway marketplace on Wednesday.
Called the “Space Yacht Iconography Collection,” the NFTs feature three of the brand’s core themes: pizza, smiley faces, and the trademark motto, “WE ARE SO F☻CKED.”
The artworks also feature original music from Rami Perlman, co-founder of Space Yacht, also known as LondonBridge.
Twelve months ago, Space Yacht was better known for hosting more than 150 electronic dance music or EDM events worldwide annually. However, when the COVID-19 pandemic hit, the events industry was virtually shut down.
The brand turned around in the digital world by launching a record label and signing artists who would have previously opened at their events.
However, during the summer, Space Yacht released its first NFT collection, a collaboration with renowned digital artist Goldweard. This became the fastest selling NFT on the Nifty Gateway marketplace, with over 230 units sold in just t minutes and 28 seconds.
The brand hopes to repeat its success a second time with the Iconography collection.
A physical art collector for 15 years, Perlman sees digital art as an exciting extension of this, as well as a potential new revenue stream for musicians and artists alike, saying:
“The more people enter it, the more viability it has for the future. We are convinced that NFTs will become a force within the industry and a new way for musicians and digital artists to monetize their work. “
While pizza has long been revered In the crypto world, Space Yacht’s use of pizza as a theme is a tribute to a tradition that takes place at all of its live events, namely that the founders hand out free pizza on the dance floor at 1am.
Last week, electronic music producer and DJ Deadmau5 and augmented reality designer Sutu sold their one-on-one collaboration “In Titan’s Light“for 78 Ether (ETH), or nearly $ 50,000 at current prices. Producer Guy J has also jumped into blockchain, selling the rights on future streaming royalties.