The FC Barcelona captain has announced his official start in the non-replaceable token (NFT) industry by investing $ 4.3 million in fantasy football platform Sorare.
Barcelona FC player invests in NFT Fantasy Football Platform Sorare, joins as strategic advisor
According to Sieved, Gerard Piqué joined a round of seed expansion led by US-based fund Cassius Family that raised a total of $ 8.6 million on the platform, allowing users to buy and trade digital cards through NFT for professional footballers.
In addition, according to the company official announcement, the Barcelona player will join the Sorare team as a “strategic advisor” as part of the agreement. Its board members include co-founders Nicolas Julia and Adrien Montfort, and Christain Miele.
Sorare uses Ethereum blockchain technology to issue digital player cards that can be used to build fantasy soccer teams or can be traded for real money. This year, the company said that nearly 80 football clubs had joined the platform, including Porto, Zenit, Bayern Munich and Juventus.
Piqué commented on the reasons behind his new business venture:
I see huge potential in the sports game segment in a digital economy where public attention is the most important currency. I look forward to helping Sorare expand their partnerships with football leagues, clubs and players around the world to build the best fantasy experience out there.
He also pointed out the need to diversify his portfolio before retiring. He envisions a bright future in this sort of thing, adding that “if you don’t start doing these things when you’re a player, I think when you leave football there’s a big hole where you don’t know what to do. to do. . “
The future is digital football cards, says Piqué
The FC Barcelona captain spoke about his past of trading physical football cards and how times have now changed thanks to the digital fantasy cards:
I was a fan of football tickets since I was a kid. You had to buy a pack of stickers and collect all the players. As an entrepreneur, I think the football world should innovate. At the end of the day it is the next step, the next generations will be collecting these types of assets and digital maps.
Sorare has reported that sales have increased by more than 1,000% in 2020. Their projections expect growth in fantasy football and sports cards that could be worth $ 5.4 billion and $ 18.6 billion, respectively.
Recently a survey on non-replaceable token (NFT) trends reported by news.Bitcoin.com revealed that 47% of correspondents had heard of NFT, and of those, 63% had only a basic understanding of it, while 57% had never used it.
What do you think of Gerard Piqué’s investment? Let us know in the comments below.
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